About Deep Lawn
Deep Lawn is a platform for outdoor service companies to sell their services on their own website - in seconds. We combine artificial intelligence, geospatial data, payment processing, and CRM integrations into an all in one e-commerce tool to increase sales, close rates, and quote accuracy.
How Did We Come Up With the Name 'Deep Lawn'?
Our company was originally named "Lawn Technologies," but our CEO Joel Northrup decided to change it to "Deep Lawn." The inspiration came from "deep learning," which is a subset of machine learning and artificial intelligence. This is integral to our proprietary "Lawn measurement technology" that powers our platform.
Deep Lawn's Journey
2011
Joel and Toby Northrup incorporate their lawn care business.
2019
The brothers sell their company.
2020
Joel graduates and Toby studies engineering, leading to their idea for automated lawn measurements.
2021
Deep Lawn beta launches with 10 companies.
2023
Deep Lawn announces multiple partnerships and integrations.